Founding seats open · first 50 only

Learn to run a business in one year.

13 university-level courses in business, marketing and entrepreneurship. An AI faculty that teaches, grades and re-teaches what you missed, 24/7. Three study days a week. It ends with a real venture of your own.

From $197 for Term 1 · $79/month for everything · 7-day refund if unused
yearone.school/dashboard
Year One
Dashboard
Courses
Assignments
Quizzes & Exams
Gradebook
Calendar
AI Tutor
Notes
Mastery Log
Study Log
Wednesday 16 September
Good to see you, Maya.
Program progressDay 8 of 365 · 2%
💼 Today · Business Lab · 3–4 hrs
Apply it hands-on: real companies, decisions, builds
Working Capital and the Cash Conversion CycleToday
Shock Analysis Across Four MarketsToday
Everything else can wait — today is just this.
Grades (provisional)
FIN10192% · A
BUS10185% · B+
Due soon
Case Study: Profitable and InsolventThu
FIN101 Quiz 3Fri
Quiz graded
92 /100 · A
One concept to tighten: retained earnings. Re-teach queued for Monday.
Tutor · 02:14
"Want to take a guess first? Think of retained earnings like a savings account…"
13university-level courses
98planned course-weeks
3study days a week, weekends off
24/7AI faculty: teaches, grades, re-teaches
1real venture, defended live
The program

Four terms. 13 courses. In the order a business needs them.

Every week of every course
BUS101Term 1
Business Foundations & Economics for Decision-Makers
6 hrs/wk12 weeks
FIN101Term 1
Accounting, Finance & Business Analytics for Entrepreneurs
6 hrs/wk12 weeks
MKT201Term 2
Marketing Strategy, STP & the Marketing Mix
4.5 hrs/wk12 weeks
PSY201Term 2
Consumer Psychology, Behavioral Economics & Market Research
4.5 hrs/wk12 weeks
OPS201Term 2
Management, Operations & Business Law Essentials
4 hrs/wk6 weeks
BRD301Term 3
Branding & Brand Strategy
5.5 hrs/wk6 weeks
DIG301Term 3
Digital Marketing & E-Commerce
5.5 hrs/wk6 weeks
ADV301Term 3
Performance Marketing I: Fundamentals + Meta Ads
6 hrs/wk6 weeks
ADV302Term 3
Performance Marketing II: Google, TikTok, YouTube & Analytics
6 hrs/wk6 weeks
STR401Term 4
Business Strategy & Competitive Analysis
5.5 hrs/wk6 weeks
SAL401Term 4
Sales & Business Development
5.5 hrs/wk6 weeks
ENT401Term 4
Entrepreneurship & New Venture Design
11 hrs/wk4 weeks
CAP401Capstone
Capstone: Business & Marketing Venture Project
11 hrs/wk4 weeks
Inside the platform

A whole school in one login.

Not a folder of videos. A calendar, a gradebook, a tutor and a faculty that expects work back from you.

Dashboard

Opens on today: what kind of day it is, what's due, and a promise that everything else can wait.

13
Courses

13 courses, every week planned, full lessons with diagrams, videos and quick checks.

24/7
AI Tutor

Another explanation, a worked example, a practice quiz or a mock interview. Any hour.

Assignments

Briefs and rubrics in plain words. Write in the editor or attach files; graded in about a minute.

Quizzes & Exams

Written from what you were actually taught. Answer keys sealed until you submit.

Gradebook & Transcript

Live course grades, GPA and a transcript across all four terms. No inflation.

Adaptive
Mastery Log

A living map of every concept: acquired, in progress, or coming back for another pass.

Calendar

Every study day, due date, quiz, exam and term break for the whole year.

Study Log

A built-in timer so your 10–12 hours are real and visible.

Notes

Your own notebook, with one-tap saving of anything useful the tutor says.

Resources

Curated readings, official documentation and hand-verified videos per week.

Files

Storage for every spreadsheet, deck and plan you build along the way.

How it teaches

Learn it. Apply it. Prove it. Get it back if you missed it.

AI Tutor

A professor on demand, who never just gives you the answer.

Ask for another angle, a worked example, a practice quiz or a mock interview. Frameworks come as tables you fill in right in the chat and send back for marking. It coaches Socratically and declines to do your graded work, because that would be cheating you.

AI TUTOR · FIN101 · Week 3 · Cash Flow
I don't get why a profitable company can run out of cash
Totally normal, this one trips everyone up. Quick version: profit is what you earned on paper this month; cash is what's actually in the bank today. Imagine you sell 100 chairs at $50 on 90-day terms. Profit says +$5,000 today. Cash says $0 until the customer pays, but your own supplier wants paying in 30 days. Want to try the numbers yourself? Fill this in and send it back:
Day 30Day 60Day 90
Cash in______
Cash out______
Balance______
ok so day 30 is −3,000 …
Grading

Real rubrics. Every mark explained. No inflation.

Submit text or attach a spreadsheet, deck or photo. In about a minute you get a mark, per-criterion comments, strengths, and concrete next steps. Resubmit as often as you like; the newest grade counts.

ASSIGNMENT GRADED · Practical: Build a Balance Sheet · v1
84/ 100 · B+
CriterionMarksComment
Classification of accounts25/25Every line in the right section, liquidity order correct.
Equation balances20/25Balances, but retained earnings was treated as one year's profit.
Working shown22/25Clear. State units on every line next time.
Interpretation17/25You spotted the liquidity risk. Say what you'd do about it.
Next steps: 10 minutes on retained earnings as a cumulative account, then resubmit. The newest grade counts.
Example of the faculty's output. Grades are never inflated.
Mastery

Struggle with something and it comes back.

Every graded piece of work updates your Mastery Log. A weak concept is re-taught from a different angle, practised again and re-tested before the program moves on. Nobody gets left behind by the calendar.

MASTERY LOG · FIN101
Accounting equationAcquired
Straight-line depreciationAcquired
Current ratio & liquidityAcquired
Retained earnings (cumulative)Needs another pass
Cash conversion cycleIn progress
Re-teach queued: Monday's lesson will open with a 10-minute "Quick revisit" on retained earnings, and Friday's quiz re-tests it.
Capstone

It doesn't end in a certificate. It ends in a business.

The last three months are yours: real customer interviews, a costed and tested venture concept, then a complete investor-grade plan with the marketing and acquisition engine behind it, defended live to a panel.

CAPSTONE · Weeks 1–4 · your venture
W1Research & strategy foundationGraded
W2Brand & organic engineGraded
W3Paid acquisition plan + financial modelIn progress
W4Integrated plan & live defenceScheduled
No exams. You are assessed on the deliverables and on defending every number live.
What you'll actually work on

Case files, not essays.

A sample of the real cases in the syllabus. Every one ends in a decision, a number, or a build.

FIN101 · W1
Revenue is growing. Profit is falling. Why?

A fashion retailer whose top line goes up while the bottom line goes down. Read the income statement line by line and find it.

FIN101 · W3
Profitable on paper, starved of cash

A wholesaler paid on 90-day terms that pays its own suppliers in 30. Compute the cash conversion cycle and say how long it survives.

FIN101 · W4
Every new order loses money

A delivery business with negative contribution margin per order, where every marketing dollar makes the problem worse.

FIN101 · W5
The promotion that sold more and earned less

A 20% discount lifts units 30% and cuts gross profit. Do the arithmetic before the marketing team does the victory lap.

BUS101 · W4
Price a toll to change behaviour

Congestion pricing where the goal isn't revenue but fewer cars. The elasticity of road demand is the whole question.

MKT201 · W10
Reported ROAS vs real contribution

An e-commerce retailer whose platform dashboards claim more revenue than the business recorded. Find the overlap.

FIN101 · W11
Growth that hid collapsing retention

A subscription app with a beautiful signup chart and a month-three cliff. Build the cohort table that reveals it.

STR401 · W5
The luxury week

A sector where scarcity beats reach and discounting destroys value: everything you learned about marketing, inverted.

CAP401
Your own venture, defended live

An investor-grade plan for a business that is yours, every claim and number defended to a panel.

Built for real life

Serious school. Sane schedule.

Three days a week

Monday learn, Wednesday apply, Friday prove. Tuesday, Thursday and weekends are completely off.

Plain language, zero textbook fog

Every business term explained in normal words the first time it appears, with everyday analogies.

Your market is the classroom

Tell us where you live and the faculty teaches with companies and prices from your own market, alongside global brands.

Honest grades, warm delivery

Feedback starts with what you did well, explains every mark, and ends with what to do next.

Priced for a first year, not a fourth

From $197 for a term, $697 for the whole year, or $79 a month.

70% doing

Pricing calls, campaign builds, forecasts, brand strategies. When you write, it's a sharp 150–300-word recommendation.

Pricing

Start with one term, or take the whole year.

Founding prices for the first 50 students, locked for life. The more you commit, the less it costs per month.

Term 1 · Foundations
$197
founding price · standard $279
  • BUS101 + FIN101, 6 hrs/week each
  • AI tutor, rubric grading, mastery re-teaching
  • Weekly quizzes, midterm, final, term transcript
  • Upgrade to the full program any time: pay the difference
Get Term 1
Best value
Full Program
$697
founding price · standard $997
  • All four terms as they release, nothing extra to pay
  • ENT401 + Capstone: your own venture, defended live
  • Full transcript and GPA across the year
  • Founding members keep this price for anything added later
Start the full program
Monthly
$79/ month
cancel any time
  • The term that's running right now
  • Each new term unlocks as it starts, while you're subscribed
  • Cancel whenever you like
  • Switch to one payment later and stop the clock
Start monthly

7-day refund if you haven't completed a lesson, submitted an assignment or started a quiz. Full pricing and refund terms.

The founding roll

The first 50 names.

Founding members lock in today's prices for life. First names appear here as people join, with their permission, and nowhere else.

seat 1seat 2seat 3seat 4seat 5seat 6
0 of 50 founding seats taken
Questions

Straight answers.

Is this a degree or accredited?

No. Year One is an independent, self-directed program. It is university-level in rigour and structure (real rubrics, transcript, GPA), but it is not a university, it is not accredited by any body, and it does not award a degree or a recognised qualification. You get skills, work you can show, and a venture plan.

Who is it for?

Beginners who are serious. People who want to start a business, who already run a small one and want to run it properly, or who want a real grounding in business and marketing without four years and a student loan. No prior study is assumed.

How much time does it take?

Ten to twelve hours a week across three study days: Monday, Wednesday, Friday. The final two modules (your venture and the capstone) are more intense, around eleven hours a week for eight weeks.

Who teaches, exactly?

An AI faculty built on frontier language models, working from a fixed teaching and grading policy, with content generated in advance and reviewed. It teaches, coaches, writes and marks quizzes, grades assignments against rubrics, and re-teaches weak concepts. It does not do your graded work for you. There is no live human instructor.

I'm not in the UAE. Does it still work for me?

Yes. At signup you tell us where you live, and the faculty uses companies, prices and examples from your own market alongside global brands. Regulation and tax are taught at a general level with the reminder that rules differ by country.

What happens when my term ends?

Term 1 students can upgrade to the full program at any point by paying the difference. Full-program students receive Terms 2, 3 and 4 as they release, at no extra charge. Monthly students keep access as long as the subscription is active.

What's the refund policy?

Seven days, full refund, provided you haven't completed a lesson, submitted an assignment or started a quiz. Once you've used the program it's yours and no refund is due. Monthly plans can be cancelled at any time; access runs to the end of the paid month. Full policy.

Your Year One

Day 1 you can't read a balance sheet. Day 365 you're defending your own.